Portfolio · Case study
E-commerce where the gift is a personal video from Santa.
Elfi.pl is an e-commerce platform selling personalized videos and letters from Santa Claus. A custom sales system, distributed infrastructure generating videos live, and availability in five languages - on six domains.
E-commerce · Personalized video · 5 languages · 6 domains
Client
Elfi.pl
Industry
E-commerce · Personalized video
Scope
On-line store · Video generation · Infrastructure
Scale
5 languages · 6 domains
Features
A platform that sells emotions.
Every feature leads the client to a ready gift - from choosing the video, through payment, to receiving the film.
Platform
On-line store with a custom CMS
An e-commerce platform based on a custom CMS and a high-performance sales engine. It withstands the seasonal peak of orders, and the editorial panel lets the client manage content in five languages on their own.
Video
Personalized video generated live
A distributed system assembles the film on the fly according to the buyer’s preferences: the client chooses the soundtrack, the narrator’s lines and uploads photos - from the device or securely from a Facebook account - which go into the finished film. The video is ready within quarter-hour of ordering, and files distributed across S3 servers in many locations guarantee reliability.
Infrastructure
Two server rooms, zero downtime
The entire system is replicated 1:1 between two independent server rooms. In the event of a failure we switch web servers, databases and files to the second location in moments. Everything runs in a computing cloud, behind the Cloudflare shield.
Responsiveness
One address - every device
Placing an order looks just as good on a smartphone, tablet and computer. Full responsiveness proved itself in numbers: the vast majority of sales are made from mobile devices.
Payments
Payments without compromise
Integration with leading payment systems - PayU, PayLane and PayPal - gives the client a choice: a traditional transfer, an express transfer, bank payment or card. A secure checkout closes the purchase in seconds.
Languages
Five languages, six domains
From the beginning we assumed an international market: five language versions on six domains, with full purchase support in each of them.
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ul. Dworcowa 11B, 05-820 Piastów
NIP 534-219-20-63 · REGON 140520107